Market Associate | Dallas, Texas
Keaton Brice joined Holt Lunsford Commercial in 2020 and serves as a Market Associate in the Dallas Industrial Division. He is responsible for executing transactions on approximately 4.2 million square feet of Industrial assets, representing both private and institutional investors. In addition, Keaton focuses on marketing properties, gathering market intelligence, and identifying strategic business development opportunities for the Dallas Industrial Group.
Prior to joining HLC, Keaton was a Leasing Associate at ML Realty Partners in Dallas, where he was responsible for the leasing efforts of both 3rd party leasing teams and in-house lease transactions. During this time, he gained valuable experience working on complicated transactions and providing excellent service to his clients. Keaton started his career in commercial real estate at Colony Northstar, where he served as an asset management analyst. During his time at Colony Northstar he underwrote lease transactions, built and maintained Argus models for a 65 million square foot portfolio. Keaton’s asset management contributions helped him further understand the ownership side of Industrial real estate.
Keaton received a BBA in Finance and from the University of Arkansas.
Keaton is a Texas Real Estate Commission license holder.